Advertising

philosophy National Awareness Campaign

To launch new products to market, philosophy executed advertorials across Pacific Magazines titles marie claire, InStyle and Women’s Health.

philosophy

“From the get go Evelyn worked close to the clients brief and the style of our titles to create beautiful advertorials that looked luxurious and high quality. Evelyn sourced imagery for the advertorials, as the client didn’t have any to supply, the imagery on the advertorials took the page to the next level, making the page look and feel native to marie claire which in turn helped increase the level of engagement with the advertisement.  There was the perfect balance of information to imagery on the page, Evelyn’s eye for detail with design and layouts added to the success of the campaign. The client was very happy with every page that was put forward for approval, so much so that everything was approved instantly with only minor changes – a testament to Evelyn’s talent.”

Elizabeth Kane
Campaign Project Manager

Advertorial designs for WHO and InStyle

Work Samples8

Holden 3-page Gatefold for WHO
Holden Gatefold
Head & Shoulders Advertorial designs and Digital Advertisement for Mens Health

Work Samples4

Lexus Australia – Principal Sponsor of the 2017 Prix de marie claire Awards

The Prix de marie claire Awards are the most prestigious fashion and beauty awards held in Australia. As part of the Lexus Prix de marie claire sponsorship, Lexus Australia received a bespoke designed 6-page gatefold in the November issue of marie claire created internally by Pacific Magazines.

Art Director
Layout design
Artwork

Lexus Australia 3Lexus Australia 1Lexus Australia 2

“Evelyn was the designer of this project, and fulfilled this with the upmost attention to detail and sophisticated flair. The look and feel of the gatefold aesthetic was workshopped with both the client, the marie claire editorial team and Evelyn herself. Evelyn gave her recommendations on what images, colours, layout and fonts would be beneficial to use, to ensure we delivered Lexus with an amazing advertisement that projected a sleek, innovative and high fashion feel, as well as ensuring to keep within the marie claire brand and style guidelines. Throughout the process were production obstacles arose as far as how this would logistically sit amongst the editorial pages, and also logistics of how this would open (right or left), Evelyn provided great advice and problem solving skills to the client and ensured a product was produced that the client was happy with – always keeping with our campaign timeline and adhering to every deadline. Evelyn is such a talented designer with a very unique eye and style. She is an absolute pleasure to work with, and I would highly recommend her to work with any luxury clients that may come her way!”

Bianca Decandia
Campaign Project Manager

 

Drinks Association – Drinks Trade Magazine and Drinks Bulletin Advertisement
Drinks AssociationDrinks Association
Argyle Community Housing – Recruitment Newspaper Advertisement
Recruitment Newspaper Advertisement
The Scotch Malt Whisky Society – DPS Magazine Advertisement
The Scotch Malt Whisky Society
Loire Valley Wines print and digital Advertisement

Work Samples26

Handpicked Wines Magazine Advertisement and cruising.travel Newspaper Advertisement
Advertisement
cruising.travel DPS Newspaper Advertisement
cruising.travel
Safaris Australia and Alani Magazine Advertisement
Advertisement
Magenta Realty – Newspaper Advertisement
Work Samples32Coogee Bay Hotel – Newspaper Advertisement and A4 Flyer

Coogee Bay Hotel